CNR 2030 is a private-sector initiative developed as part of the Creative Communities Leadership Program, sponsored by the City of Roanoke, Virginia. CNR 2030 partners with other organizations and businesses in the region to engage, educate and employ the community toward the achievement of sustainable living and to position the region as a proving ground for sustainable technologies. The CNR 2030 initiative is inclusive of the Roanoke and New River Valley regions of western Virginia.